Jul 24, 2025
Germanyʼs 2025 EV Tax Break: An Insentive — But Only If You Charge Smart
Fleet electrification in Germany just became dramatically more attractive.
As of July 1st, companies investing in fully electric vehicles can deduct up to 75% of the vehicleʼs value—capped at €100,000—in the very first year. For a typical €95,000 EV, thatʼs over €21,000 in corporate tax savings in 2025 alone. Itʼs a
historic incentive and a clear message: now is the time to electrify. But this is more than just a tax story. Because while the numbers on paper look like a no-brainer, the reality on the ground is more complicated. The real
challenge? Energy costs.
Electrifying your fleet shifts your financial logic from diesel receipts to dynamic power curves. Electricity becomes your new fuel—cheaper, greener, but far more volatile. The moment you plug in ten or twenty vehicles at the same time, youʼre not just charging—youʼre peaking. And when that happens during congestion or tariff spikes, your operating costs surge fast.
The result? Many fleet operators who race to take advantage of the tax break may find themselves facing unexpected energy bills and grid constraints. Youʼve solved your CAPEX problem, but on the other hand, youʼve got an OPEX one. At Pleevi, we believe the answer isnʼt just electrification. Itʼs intelligent electrification.
Our smart scheduling engine does exactly what the name implies: it plans, shifts, and optimizes your fleetʼs charging across PV availability, grid tariffs, building load, and operational needs. No spreadsheets. No guesswork. Just vehicles that charge when itʼs cheapest, greenest, and most grid-friendly. We built it for operators who want the best of both worlds—tax-optimized investments and energy-optimized operations.
And right now, that matters more than ever. Because the incentives are real. Draft 3.01
Thatʼs why we help customers simulate what smart charging could save them — not just in tax write-offs, but in year-round energy performance. In many cases, itʼs 30% or more. And for some, itʼs the difference between expanding their EV fleet or putting the brakes on. So yes, Germany just made it easier to go electric. But if you want to stay profitable, youʼll need more than vehicles—youʼll need a strategy. Weʼre here for that.
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Press Contact
Pleevi
Wout Lagae
Co-founder & CEO
wout.lagae@pleevi.ai
+32 479 27 61 89